This piece represents a woman embodying the glamour and sophistication of Ginza, captured in a dress. Luxurious materials, lace, and organza layers create an elegant feel, beautifully reflecting the grace and vibrancy of Ginza. It evokes the sensation of stepping into one of Ginza’s sparkling corners, perfectly capturing the moment.

This piece is inspired by the blessings of the sea, which are at the heart of Tsukiji, where the hotel is rooted. It incorporates the colours of the sea and food culture into the design. The skirt features patchwork inspired by sushi, with towel fabric resembling shiny rice, blending materials that evoke the richness of the ocean. The gown, adorned with motifs resembling the beautiful hues of the sea and fish fins, flows lightly with sheer frills. A large bow at the back, a Japanese hairstyle-inspired arrangement, and motifs resembling taiyaki enhance the cuteness of the piece, evoking the food culture of Tsukiji.

This piece blends the history of Shimbashi, where the hotel is rooted, with a contemporary touch. Inspired by Shimbashi's businessman culture and its heritage as the birthplace of Japan’s railway, it captures the area’s deep connection to traditional performing arts through a retro-modern kimono design. The style evokes Shimbashi's cultural atmosphere, where the charm of the past intersects with the energy of the present.

This piece captures the elegant everyday life of Licca, who grew up in Shibuya’s Matsubara district. Between theatre outings, museum visits, and walks with her Akita dog, Kyu, she is on her way to a dog café, dressed to impress. The jacket is made from the hotel’s retired uniform fabric, while a unique handbag featuring a repurposed tie adds a stylish accent. Notably, the skirt is embroidered with the 'Arita-yaki crab and peony crest,' a symbol of good fortune associated with the Nabeshima clan of Matsubara, bringing a touch of glamour as a lucky motif.

This piece reflects the harmonious blend of culture and nature in Yoga, where the hotel is rooted. Inspired by equestrian attire, it symbolizes the history and sporting heritage of Baji Park. The waistcoat, crafted from the hotel’s retired uniforms, is adorned with details reminiscent of paintings from the Setagaya Art Museum, capturing the area’s artistic spirit. The skirt features a vibrant design inspired by the flowers of Kinuta Park, while the yoga mat in hand pays homage to the local sporting facilities.

A piece that captures the changing seasons of Shinjuku Gyoen. Retired uniforms from TOKYU STAY and surplus fabric have been cleverly repurposed to create a beautiful white dress, with delicate gathers that flow like petals in the breeze. Perfect for a picnic among the flowers, this outfit enhances Licca’s charm. Reflecting the serene nature nestled within the city, it offers a glimpse into the breathtaking scenery of Shinjuku Gyoen.

This piece is set against the serene backdrop of Kumano Shrine in Nishi-Shinjuku, depicting Licca paying her respects in a modern kimono. The materials combine the hotel's retired uniforms with white lace accents, blending warmth with sophistication. The obi features a design inspired by the zodiac, and the goshuin book and other accessories show careful attention to detail. The beret adds a modern touch, creating a tranquil space for prayer where tradition and contemporary beauty harmoniously coexist.

Inspired by the Akasaka Palace State Guesthouse, this piece depicts a welcoming figure in a furisode, ready to greet guests. The black kimono and white collar, made from the hotel’s retired uniforms, exude elegance and grace. Combined with the grandeur of the Guesthouse, it evokes the timeless beauty of Japanese tradition and hospitality, conveying deep respect and refined sophistication.

Centred around mint green, the theme colour of this project, this piece reflects Ikebukuro's vibrant 'oshi-katsu' culture, where the hotel is rooted. The handcrafted owl charm, inspired by the district's iconic statues, adds a distinctive touch. It incorporates repurposed TOKYU STAY uniforms and outgrown clothes, embracing sustainability. Accessories made from recycled bottle caps add an eco-friendly touch. Capturing the energy and warmth of Ikebukuro, this creation conveys the cultural charm of the area to its viewers.

Sengaku-ji, located just a five-minute walk from the hotel, is famous for its connection to the tale of the 47 Ronin. This outfit incorporates red into the obi, symbolising the "Ako Ronin" enshrined at Sengaku-ji, and reflects the traditional black-and-white colour scheme. The black jacket from the hotel’s old uniform is used as the kimono body, while a red scarf and white shirt are integrated into the obi to recreate the colours of Sengaku-ji. The obijime (obi cord) and bag are made from upcycled fabric scraps, and the hair ornament features buttons from discarded materials. This piece evokes the story of loyalty and devotion.

This piece is inspired by the evolution of Gotanda—from its origins in the Edo period's rice field divisions ("5 tan") to its post-war identity as 'Sony Village,' and now as the bustling 'Gotanda Valley,' a hub for venture companies. The outfit embodies the district’s transformation and the fusion of 'old and new' through a modern blend of Japanese and Western styles. The hotel’s retired uniform scarf is incorporated into the kimono body, while the jacket is repurposed as an obi. Ribbons and fabric scraps are upcycled into the design, and the uniform jacket’s buttons are used for the bag, symbolizing Gotanda’s rich history and dynamic future.

This piece draws inspiration from the vibrant and diverse atmosphere of Kamata, as well as its iconic rooftop Ferris wheel, capturing the energy and warmth of the area. The striking outfit incorporates fabric from the hotel’s retired uniforms along with leftover materials from the designer’s past works. Ball chain buttons and a belt buckle crafted from washers pay homage to Kamata’s legacy as a 'town of craftsmanship.'

This piece was created with the theme of 'an idol singing in a dream destination.' Upcycled from the hotel’s retired uniforms and discarded fabrics, it embodies the vibrant entertainment scene of Suidobashi, where the hotel is rooted. Inspired by the excitement of Tokyo Dome City’s amusement park, sports events, concerts, and theatre, this piece shines brightly, evoking cherished memories of Suidobashi.

This piece is a dress that captures the charm of the intersection between tradition and modernity in Nihonbashi. Fusing Edo-period kimono shops with the contemporary urban landscape, it beautifully expresses the elegance of a modern Japanese aesthetic. Traditional kimono elements are cleverly incorporated into the overdress, with details like the obi and shoes made from kimono fabric, enhancing the sense of cohesion. A new aesthetic is created where tradition and modernity harmoniously blend, evoking the rich history of Nihonbashi, where the hotel is rooted.

Monzen-Nakacho is a historic area known for the Fukagawa Hachiman Festival. This piece is inspired by a traditional festival happi coat, crafted using vintage fabrics sourced from the antique market at Tomioka Hachimangu Shrine, along with repurposed TOKYU STAY uniform fabric. Sashiko wave patterns and bead embroidery reflect the area's deep connection to its waterways. Capturing the lively spirit of the festival and the rich history of the neighbourhood where the hotel is rooted, this piece exudes warmth and character.

The Sapporo TV Tower, a landmark near the hotel, stands as a symbol of Odori Park—a place where visitors can enjoy vibrant flowers and greenery throughout the seasons, as well as various events. Among them, the winter Sapporo Snow Festival is one of the city’s most iconic celebrations, enchanting tourists with its breathtaking snow-covered landscapes. Inspired by the Sapporo TV Tower and the city's winter scenery, this piece captures the crisp air and serene beauty of the snowy season.

This piece is designed to blend seamlessly into the winter landscape of Sapporo, where the hotel stands. It delicately captures the fleeting beauty of falling snow and the graceful presence of the mystical fox, both dancing in the silent, silver-white world. The hair color is infused with the soft hues of lilac, a flower that heralds the arrival of spring, bringing a subtle warmth and a hint of hope amid the harsh winter. Every detail has been carefully crafted to weave an enchanting story, evoking a sense of wonder and tranquility.

Deeply rooted in the rich history and traditions of Kanazawa, this kimono enhances Licca’s elegance. Featuring 'ancient purple' from the Kaga Gosai palette, the obi draws inspiration from the vibrant hues of Kutani pottery, further accentuating its beauty. The hotel's retired uniform is cleverly repurposed as a haneri (under-collar), seamlessly blending modern hotel elements with traditional design. Through Licca, this piece recreates the experience of strolling through Kanazawa in a kimono, capturing the city’s charm. It offers viewers an evocative journey, making them feel as if they have visited Kanazawa themselves.

This piece captures the vibrant charm of Honmachi, Osaka. The refined atmosphere of the business district and the energetic urban spirit come to life through Licca’s new office look. Fabric offcuts sourced from Semba Center Building and retired uniforms from TOKYU STAY add a sense of local history and connection to the hotel. The outfit incorporates the colours of the Midōsuji Line (red), the Yotsubashi Line (blue), and the Chūō Line (green), while a leopard-print shoulder bag adds a playful touch. This ensemble reflects the dynamism and sophistication of Honmachi, Osaka.

Nestled in the heart of Shinkyogoku Shopping Street, TOKYU STAY Sakaiza is surrounded by shops selling traditional Kyoto souvenirs, immersing visitors in a rich Japanese atmosphere. Inspired by this charming setting, this design features a frilled skirt made with traditional Japanese patterns, capturing a delicate and feminine elegance. The most striking element is the obi-inspired adornment at the back, blending the beauty of traditional kimono sashes with contemporary fashion. The flowing frills and obi-like details create a graceful silhouette that moves with every step, embodying the essence of Kyoto’s timeless charm.

This piece takes inspiration from the Hakata Dontaku Port Festival, one of Hakata's three major festivals. The design embodies the festival’s energy and joy with a feminine silhouette enriched by vibrant, vitamin colours. The happi coat, adorned with flowing ribbons that move elegantly, evokes the lively atmosphere and spirited dynamism of Dontaku, while maintaining a sense of refinement and sophistication.

Hakata is famous for its lively festivals, such as Yamakasa and Hakata Dontaku. Yet, as you explore the city, you also sense its refined, urban atmosphere. This design harmonizes with the modern aesthetic of TOKYU STAY Hakata while capturing the vibrant energy of Hakata’s festivals. The festive spirit is reflected in a haori-style jacket inspired by traditional happi coats and a hair accessory reminiscent of braided ropes. A sophisticated color palette adds a touch of elegance, while lace and gathered fabric introduce a soft, feminine charm.

This piece is inspired by Eisa, the traditional performing art of Okinawa, where the hotel is rooted. The bodice is made from the hotel’s retired uniforms, embodying the powerful rhythm of Eisa and the spirit of the Okinawan people, radiating passion and energy. Originally a dance for ancestral remembrance, Eisa is now cherished even in local primary schools. The Okinawan word chimudondon expresses the excitement and vibrancy of the performance. With its vivid costume and dynamic movements, this creation pays tribute to the rich culture and warm spirit of Okinawa.